So what exactly is Google Adsense?
Google Adsense
is a CPC (cost-per-click) advertising program that allows publishers
(anyone wanting to put ads on their websites) to insert a small amount
of HTML into their sites and have ads appear that are targetted and
relevant to the content of the site.
The good news is that Adsense is about the easiest way for bloggers or webmasters to start making money
with their sites. After installing the ad code in your site, the
Adsense spiders will crawl your site to see what all your pages are
about. They then check their inventory of ads and put related ads next
to each of your articles. This works out well for everyone as someone
reading an article on gardening is much more likely to buy gardening
tools than someone who is reading an article about car tires.
How does Adsense Work (for publishers)?
So, how does Google Adsense work? It starts with the advertisers who
choose which keywords they would like to advertise on. Let’s suppose I
want to advertise my new line of gardening tools that I just created. I
would bid on certain keywords like “gardening, gardening tools, tillers,
pulling weeds, etc”
- Those specific keywords that people type into Google and display them to the top and right of the search results
- Websites (like yours) that display adsense ads.

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